CPO & CMO, Peec AI
Malte Landwehr
Twenty years in search and product. Now building the analytics layer for AI answers.
Malte has worked in digital marketing and product management since the early 2000s - running one of Germany’s largest blogs, leading product at Searchmetrics, then SEO at idealo. In 2025 he joined Peec AI as CPO and CMO. Talks are entertaining, educational, and slightly cheeky. Futurism once called him an AI defender.
20+years in SEO
100+conference talks
10+years leading product and marketing teams
Now
Peec AI
Peec AI helps thousands of brands measure and improve how they show up in LLM-based search and answer engines. Business Insider called it one of Europe’s fastest-growing startups. In the first six months after Malte joined, ARR went from $500k to $5M.
Path
Peec AI
AI search analytics for GEO and AEO. Berlin.
idealo
Executive team. Four teams, 30+ people, the company’s most important traffic channel. PDP traffic +20%, PLP +100%, Google Discover +1600%. Core Web Vitals Hall of Fame.
Searchmetrics
Enterprise SEO and content SaaS. Global leadership team. Worked with brands including Apple, ServiceNow, Sephora, and Zappos.
Earlier
Management consulting at kpunktnull. Social network research at WWU Münster. Co-founded seoFactory. Computer Science, with a focus on information retrieval and machine learning.
Talks
Since 2010, more than a hundred talks in five-plus countries. In speaker rankings he regularly lands in the top three.
OMR
AI Search 2026: What really works - and what doesn’t
BrightonSEO
ChatGPT Shopping: lessons from 1M+ products in 250M+ chats
DMEXCO
Visibility in AI Search - what makes ChatGPT recommend a brand?
Productlab
How to make LLMs love your product
SMX
The Citation Playbook: the most cited sources in AI search
GEO Conference
AI search, on stage in both cities
Elsewhere
Best reached on LinkedIn.